The Praxis Group™ | Involving People.

The Town of Banff contracted Praxis to develop and implement a Communications and Outreach Program to encourage community awareness and understanding of, support for, and participation in, the initiatives that facilitate becoming a sustainable Banff. Initially, focusing on the Town’s environmental programs, Praxis developed a comprehensive strategy that identified communication and outreach goals and objectives; target audiences and corresponding key messages; and outreach programs and activities.

Providing turnkey project support, Praxis designed and prepared all support materials for the “Towards a Sustainable Banff” program including website content, display panels, information sheets, posters, and media kits. Praxis also planned the outreach activities, which involved open houses, on-site information displays, special events, and interactive topic sessions.