Additional Expertise

Project Name

Parks Canada: Internet Survey Site Review

Client
Parks Canada
Project Type
Research Studies
Timeframe
2000

Parks Canada retained Praxis to undertake a review of its internet survey site and its effectiveness. First, Praxis reviewed Parks Canada’s web site survey sampling methodology and provided recommendations to improve the reliability of the estimates. Second, Praxis conducted an analysis of the web site on a quarterly basis to develop profiles of web site users and to identify the needs and expectations of the web survey users.